A Clear Read of Real Demand Before You Launch

When you are exploring something new it helps to know the true size of the opportunity. Launch Map gives you a grounded picture of how many people are open to your idea, what they do today and what would make them buy. It shows where demand already exists and where the first momentum will come from.

It also gives you the kind of evidence investors value. Real numbers on market size, early adopter potential and the barriers you need to solve make your case stronger and your plan easier to back.

You Will Learn

• The real market size. How many people exist in each segment, genuinely open, unsure or not interested, sized and valued.

• What stops people from trying. The barriers, risks and misconceptions you need to overcome to drive adoption.

• Who will adopt first. The groups most curious, reachable and likely to generate early revenue.

• What you are competing with. The substitutes people use today and what would make them switch.

• A clear part of your go to market strategy. Where to sell, who to target first and what messages will drive trial.

How You Can Use It

• Make go or no go decisions based on real demand, not guesses or optimism.

• Focus your launch on the groups and messages most likely to create early traction.

• Understand what you are really up against, not only competitors but also the substitutes people already rely on.

• Build a stronger investor pitch with evidence on market size, barriers and early adopter potential.

Why This Matters

Understanding real demand reduces risk. It increases your chances of early traction. It helps you make smarter decisions and gives investors confidence that there is a genuine market to build on.

Why This Is Different

Most market research asks “Would you be interested?” This asks “What do you do today and what would need to change?” Real behaviour is more predictive than stated interest.

Respondents: 1,000 (GP) | Timeline: 6–8 weeks | Investment: 140,000 SEK

What every brand should know before spending on marketing

It’s surprisingly common for brands to invest heavily in marketing without knowing some basic facts about their brand. And it makes every decision harder than it needs to be.

Brand Discovery gives you a picture of where you stand today. Not opinions. Not guesses. Just the fundamentals you need to guide strategy, communication and investment. Simple things that make planning easier and communication more effective.

You Will Learn

• How big your customer base really is – how many people buy your brand, how many know you but do not buy, and how many do not notice you at all.

• How well known you are – spontaneous and prompted awareness, consideration and preference compared with competitors.

• How people see you – the key impressions people have of your brand.

• How you perform across key groups – clear splits by age, gender and category involvement to show where you overperform and where untapped potential is.

• Where you stand competitively – a simple comparison on the fundamentals that matter: awareness, consideration, preference and basic brand strength.

You will receive

• A clean baseline for every future decision, with all essential numbers sized and compared.

• A clear view of where you are strong and where you are weaker: awareness gaps, perception gaps, audience gaps.

• A simple, structured starting point for strategy, making every brief and creative decision easier and more grounded.

Why this matters

If you do not know the fundamentals, you are planning in the dark. When you do, everything becomes easier to plan and easier to justify.

Why this is different

This gives you only what matters. A simple baseline that is easy to understand and even easier to act on.

Respondents: 1,000 (GP) | Timeline: 3–4 weeks | Investment: 85,000 SEK

Your Future Revenue Map

Most organisations have a clear picture of their current buyers.

Fewer understand the much larger group who could buy but never do. That blind spot is where most growth potential hides.

For bigger brands this is especially true – on average about two thirds of growth comes from getting new people into the category, not from stealing customers from competitors. Yet those people are rarely analyzed. This study changes that.

It looks beyond your current customers. It shows the real opportunity among those who buy a lot, those who buy a little, and those who do not buy at all. It reveals what they think, what they do instead, and what would need to change for them to choose the category and your brand.

You will learn

• How big the market actually is. Who buys often, who buys rarely, and who does not buy at all.

• Why people do not buy the category. The moments when they could have needed it. What they are using instead. The habits, perceptions, and barriers that hold them back.

• Why people do not buy your brand. Awareness gaps, price, trust, relevance, misconceptions.

• Who is reachable. Who is curious, open, or lightly engaged versus who is more resistant.

• How valuable each group is. Ranked by size, revenue potential, current spend on substitutes, and how easy they are to reach.

How you can use it

• Put your time and budget on the groups that can grow your revenue the most.

• See where the biggest growth potential actually is and focus your efforts there.

• Improve your strategy and offering by understanding what stops people from buying today.

Why this matters

If you only study current customers you are optimising what already exists. If you understand the people who are not buying you are opening the door to future growth. This study shows where the real headroom is. It gives you a clear, evidence-based map of the groups that can move the needle fastest.

Why this is different

Most research focuses on current buyers. This focuses on everyone else. That is where most growth usually lives.

Respondents: 1,000 (GP) | Timeline: 6–8 weeks | Investment: 175,000 SEK

From Abstract Attitudes to Real Buying Moments

Most brand research asks people to rate brands on endless lists of attributes. Bigger brands score higher on almost everything simply because they're better known. The differences that show up are often tiny and hard to act on.

This study works differently. It maps all the situations when people might think about buying your type of product, then measures which brands actually come to mind in each one.

That tells you something more useful than "how people perceive you." It tells you whether you're even in the running when it matters.

How it works

We start with qualitative research to identify the full range of situations that can trigger category consideration. Needs, occasions, contexts and problems to solve.

Then we validate and prioritize those situations quantitatively, before measuring which brands come to mind in each one.

You will learn

• Your presence across buying situations. Where you come to mind easily. Where you're invisible.

• Your competitive landscape. Which situations competitors own. Where no one dominates.

• Your share of mind. How often you're thought of across all relevant situations and how that compares to competitors.

• Where to focus. Which situations matter most and which you can ignore.

How you can use it

• Build communication around real buying triggers, not abstract associations

• Find the gaps worth investing in

• See whether weak mental presence or poor distribution is holding you back

• Stop investing in moments that don't drive choice

Why this matters

If you're not in someone's head when they need your type of product, you won't be chosen. This shows exactly where you show up and where you don't.

Why this is different

This approach is grounded in some of the best current evidence on how brands actually grow. Drawing on research from the Ehrenberg-Bass Institute, particularly the work of Jenni Romaniuk and Byron Sharp, it shows that mental presence in buying situations is more predictive of choice than traditional image metrics. Delivered in a practical, affordable format.

Respondents: 1000 (GP) | Timeline: 4–6 weeks | Investment: 145,000 SEK

The Simplest Way to Track What Actually Matters

An annual Check-up gives you a clean read of your fundamentals over time; what is improving, what is losing ground and whether you are genuinely moving forward.

It focuses on the metrics that drive growth. You get a clear view of progress and the evidence you need to adjust your plan for the year ahead.

You Will Learn

• Are more people buying your brand this year than last?

• Is your awareness growing or shrinking, are you coming to mind more often?

• Which customer segments are expanding and which are fading?

• Are your strategic priorities working or wasting budget?

• Where you have momentum and where you are losing ground.

How You Can Use It

• See what worked and what did not, so you can double down or cut losses.

• Set next year's priorities based on evidence, not guesses.

• Track the fundamentals that actually drive growth, not vanity metrics.

Why This Matters

If you do not track your fundamentals you cannot know whether your actions are paying off. A clean annual read makes planning easier, clearer and more focused.

Why This Is Different

Most tracking studies are bloated, expensive and overly frequent. This gives you only the essentials, once a year, at a fraction of the cost.

Respondents: 500 (GP) | Timeline: 3 weeks | Investment: 65,000 SEK