The complete analysis you need before launching your product or service.

You will learn: We'll help you understand how many people might be interested in your product, and how big the opportunity really is. You'll discover the core reasons stopping people from buying this type of product today and what needs to change for them to start buying. We'll also show you what people use instead of your product (often surprising), and where the best opportunities are to start selling.

You will receive: A clear picture of your market size with real numbers; how many people and how much money. We'll map out the main barriers stopping people from buying, so you know exactly what problems to solve. You'll get a substitutes map showing what you're really competing against (it's usually not what you think). Plus practical recommendations on where to sell and who to target first.

Investment: 165,000 SEK (n=1,000 GP) | Timeline: 6–8 weeks

The definitive starting point for measuring your marketing success.

You will learn: We'll measure how many people actually buy your brand (often much lower than you think). You'll find out how well people remember you when they need your product. We'll identify the key perceptions and associations that make people choose you over competitors or why they don't choose you at all. And we'll show you where your customers prefer to shop.

You will receive: A simple one-page dashboard with all your essential numbers in one place. You'll see exactly how you stack up against your main competitors. We'll give you the top 3 things that need fixing right no – no guessing, just clear priorities. This becomes your baseline for any future strategy work.

Investment: 85,000 SEK (n=1,000 GP) | Timeline: 3–4 weeks

We measure both sources of growth: stealing share + expanding the category.

You will learn: We'll break down where your growth can come from – how much from taking customers from competitors, and how much from getting people who don't buy the category at all. You'll understand why (most) people don't buy your type of product, and which of those people you can actually reach. We'll show you all the moments when people might need your product and whether they think of you in those moments. Plus we'll help you see the real economic value in each customer group.

You will receive: A complete growth roadmap for the next 12 months with clear priorities. We'll show you which customer groups are worth going after, sized and valued. You'll get concrete recommendations on what to change your product, pricing, where you sell, and what you say. We'll map out all the situations where people need your product and show you which ones you own vs which are wide open. Everything comes with investment recommendations so you know where to put your money.

Investment: 195,000 SEK (n=1,000 GP) | Timeline: 6–8 weeks

Why it's different: Most studies only look at your current customers and how to keep them happy. We focus on everyone else – the large segment of the market who aren't buying yet but could be.

A deep dive into all the situations when people might need your product—and whether you come to mind.

You will learn: We'll map out every moment when people might think about buying your type of product—from big obvious situations to smaller everyday ones you might have missed. You'll discover which of these moments you "own" (people think of you) versus which ones you're completely absent from. We'll show you where your competitors are strong and where there's white space that nobody owns yet. And you'll understand which moments are worth investing in versus which ones to ignore.

You will receive: A complete map of all the buying situations in your category, showing how big each one is. We'll give you a clear picture of where you show up strong in people's minds versus where you're invisible. You'll see exactly which situations your competitors own and which are wide open opportunities. Plus concrete recommendations on what to say and do in each situation to build stronger connections with customers.

Investment: 120,000 SEK (n=650 GP) | Timeline: 4–6 weeks

The most cost-effective way to track your performance on the key drivers of growth.

You will learn: We'll track whether more people are buying your brand compared to last year. You'll see if awareness is improving or staying flat. We'll help you understand if the problems you're trying to fix are actually getting better—or if they're getting worse. And you'll know for sure what's working versus what's not.

You will receive: The same clear dashboard as Brand Fundamentals, but now with last year's numbers next to this year's so you can see the trends. We'll flag what's declining (red flags you need to address) and what's improving (green shoots to keep investing in). You'll get a simple breakdown of what worked (so you can keep doing it) and what didn't (so you can stop). Plus your top 3 priorities for next year, based on what the data is telling you.

Investment: 75,000 SEK (first year) / 50,000 SEK (annually) | Timeline: 3 weeks
Sample: n=500 GP (cost efficiency)